a creative shop focused on designing,
planning and implementing visual

tools for companies and their products

that help their brand get attention,

grow and succeed.

Logo Design

Identifying your business in it's simplest form. A visual representation of who you are and what you do through the use of a mark or icon.

 

Brand Development

Carrying out the perceived corporate image already established by the audience or forming the foundation for a new brand.

 

Identity Design

The visual components that form part of the overall brand including:

 

PRINT collateral | Stationery Systems | Packaging Design | Signage | WebSITE

 

 

 

process

step 1

• Assess brand goals, clarify vision, strategies and overall expectations for new logo and brand

• Meet and determine print needs and materials

• Define and prioritize audiences

• Ask questions/provide questionnaire

 

step 2

• Review meeting notes, questionnaire and current materials

• Consider and define design approach

• Prepare and submit proposal outlining discussion including estimate and schedule

• Refine proposal and design approach if necessary for client approval

 

step 3

• Begin design process

• Present concepts with the goal of choosing one for refinement

• Refine concept based on client feedback

• Design and develop all identity components

 

 

 

LIZ BLUME

PRINCIPAL | GRAPHIC DESIGNER

 

Liz is a graduate of the University of Michigan School of Art where she studied graphic design. Before starting Blume Design in 2001, she worked for various ad agencies and design firms as an art director and designer in Portland, Oregon, Chicago and a few Michigan locales. A Traverse City native, she longed to return to the area and has resided here since 2006. Liz has a diverse range of skills and believes in the value of good design and how it represents you and your business. Her well-rounded approach to the creative process has been recognized by the community and her client base.

 

 

WHAT

HOW

WHO

a creative shop focused on designing, planning and implementing visual tools for companies and their products that help their brand get attention, grow and succeed.

Logo Design

Identifying your business in it's simplest form. A visual representation of who you are and what you do through the use of a mark or icon.

 

Brand Development

Carrying out the perceived corporate image already established by the audience or forming the foundation for a new brand.

 

Identity Design

The visual components that form part of the overall brand including:

 

PRINT collateral

Stationery Systems

Packaging Design

Signage

WebSITE

 

process

step 1

• Assess brand goals, clarify vision, strategies and overall expectations for new logo and brand

• Meet and determine print needs and materials

• Define and prioritize audiences

• Ask questions/provide questionnaire

 

step 2

• Review meeting notes, questionnaire and current materials

• Consider and define design approach

• Prepare and submit proposal outlining discussion including estimate and schedule

• Refine proposal and design approach if necessary for client approval

 

step 3

• Begin design process

• Present concepts with the goal of choosing one for refinement

• Refine concept based on client feedback

• Design and develop all identity components

LIZ BLUME

PRINCIPAL | GRAPHIC DESIGNER

 

Liz is a graduate of the University of Michigan School of Art where she studied graphic design. Before starting Blume Design in 2001, she worked for various ad agencies and design firms as an art director and designer in Portland, Oregon, Chicago and a few Michigan locales. A Traverse City native, she longed to return to the area and has resided here since 2006. Liz has a diverse range of skills and believes in the value of good design and how it represents you and your business. Her well-rounded approach to the creative process has been recognized by the community and her client base.