Good Harbor Vineyards is located on the Leelanau Peninsula in Northern Michigan and has been in making wine and growing grapes since 1980. They were founded on the idea that people should be able to afford to drink quality wine every day. Good Harbor Vineyards and Winery is an established, local brand. Their wine labels have come to be easily recognized by the artwork featured on the front by area artists. They wanted to continue to use the artwork but give the overall look a fun and contemporary feel. This began with a new logo and color palate that is adapted from the earth, wine, and vines and then applied to the identity system, print collateral, advertising, packaging and fun items like tshirts and hang tags.