Print advertising has long been the primary way in which to relay your messaging to the consumer in the most efficient and far reaching manner. The digital age has largely changed the way we get our information and has opened up an entirely new platform for businesses to advertise. In this time where we are flooded with online marketing, it has become more and more challenging to stand out. Print advertising still offers a way in which to achieve that goal of uniqueness. A break from the screen to flip through a magazine or browse a newspaper can be a very welcome reprieve while creating a recognizable cohesiveness between your print and online materials.