Established officially in 1978, Harbor Hill Fruit Farms has been actively farming on the Leelanau Peninsula dating back to 1956. Specializing in custom wine and cider production and being the first in the area to introduce a mobile bottling service. The client wanted to put a face to the name and the logo that was chosen represents the farming and vineyard services through use of color and simplified graphics. The clean, simple design was carried through to the identity system, catalog, website and display banners.