Aurora Cellars is a full production, boutique winery nestled in the heart of the Leelanau Peninsula. Aurora opened its doors in 2014 after acquiring the former winery's estate. With the new owners, there came a new name, new wines and new attitude which inspired the logo, collateral, packaging and more. The design was meant to compliment the existing tasting room which has an "Old World" feel and served its purpose in making the transition. Under new ownership, the design has evolved into a more streamlined and elegant representation incorporating an illustration of the tasting room and vineyards, printed with metallic silver ink on linen label stock.